Throughout my career, I have been privileged to undertake design projects for various Queensland Government initiatives, creating visually appealing and highly functional user interfaces for mobile and desktop apps, as well as designing general marketing material.
QGov - Services Made Simpler App
The Queensland Government is moving services online to make government services simpler, clearer and faster for Queenslanders.
My role
My role involved conceptualizing a category design system to enhance public access to various Queensland Government services in a more user-friendly and efficient manner. The project entailed integrating over 900 individual HTML government service pages into a fully responsive ecosystem that prioritized search functionality.
To address this challenge, I developed a series of category landing pages that expanded the content outward, instead of vertically, making previously difficult-to-find task-based pages readily accessible. The outcome is a simplified and streamlined system that empowers the public to effortlessly navigate and access essential government services.
Goals for the app
A different approach to searching for services. QGov will revitalise the existing front-line services making it easier for people to find and use hundreds of services they need in their everyday lives. We organised an open discussion with our focus group and they shared their insights about accessing the services currently and their general thoughts that they wanted the app to do.
Use of Primary Icons
QGov's visual language employs a series of minimalist, custom universal icons to promote simplicity deliberately. Additionally, they eliminate the need for images of people, which can inadvertently perpetuate stereotypes based on race, ethnicity, gender, and age.
Moreover, the use of icons is more cost-effective in terms of time and budget.
In addition to designing the user interface of the QGov mobile app, I also had the privilege of creating various marketing materials to promote the app, while strictly adhering to the Queensland government brand guidelines.
The campaign had limited research in metrics, but the market research showed a strong recognition of the poster in stations.
Along with QGov, I was also tasked with designing user apps for other government bodies including the department of Aboriginal and Torres Strait Islander Partnerships, Queensland Health, the PSBA and Playgroup Queensland.
