I was given the chance to work on the brand identity of City Winery Brisbane, the first urban winery to open in Brisbane in over 160 years. My responsibilities included creating the branding for both City Winery and Gerler Wines, and developing the sub-site for the City Winery Wine Club. A significant emphasis was placed on retail and digital collateral, and I was able to design a cohesive aesthetic that could be applied to all their communication channels.