My task was to conceptualize the user interface design for a wealth information aggregation dashboard for QSuper, which would allow users to easily aggregate data and generate comprehensive reports from various data sources. This initiative aligns with QSuper's vision, mission, and strategy, which is focused on supporting their members' adequacy and dignity in retirement.
Who was I designing for?
QSuper sought to acquire insights from customers on the overall wealth aggregation customer proposition, with a specific focus on:
The Preferred product features customers were interested in
Perceptions on product constraints
Education and advice requirements
Product uptake and appeal
Key barriers to product uptake (opportunities to overcome)
Perceived product usability
Application and usage in member life
Motivators for repeat visits/usage
The desired outcome of this research is to get a detailed insight into members thoughts and opinions on a number of concepts presented by QSuper.
