As the lead designer at LJ Hooker Property Partners, my primary responsibility is to develop marketing materials for the top-performing LJ Hooker franchise in Australia. It is crucial that all communication channels reflect the organization's key messaging in a consistent manner to establish a cohesive brand image.
In addition, I was also entrusted with designing and refreshing a comprehensive set of marketing collateral for LJ Hooker Corporate as part of their extensive rebranding efforts. These materials are intended for use by all LJ Hooker franchises across Australia, and include a broad range of digital and print media, such as window cards, drop cards, web banners, signboards, vehicle wraps, and corporate ties, among others.
Industry Awarded
I am proud to have led the LJ Hooker Property Partners to win all four Marketing industry awards in its 40-year history.
First Impressions. Last.
Photo Editing
In addition to creating marketing material for agents, I was responsible for ensuring that any property we launched online was presented in the best possible light. We understand that capturing quality photography can be challenging due to various life circumstances, such as properties being tenanted, owners in the process of moving out, dealing with a death or divorce, or furniture being immovable.
Therefore, we aim to strike a balance between enhancing property presentation through photoshop techniques while avoiding exaggerated and misleading visual representations. Our photoshop services provide an easy solution to these limitations by removing clutter, furniture, or boxes.
This approach reassures sellers that we are committed to helping them achieve the best possible outcome, regardless of their circumstances.
To distinguish our marketing from other agencies, I aimed to create distinctive land maps and drone photography. Our office services many older style homes that frequently require renovation or demolition, making land size a critical selling point and the primary source of a property's value. As such, producing high-quality, eye-catching land maps is an essential marketing tool for both our sellers and potential buyers.
