Entain Australia is home to Ladbrokes and Neds, Australia's number 1 sports betting and gaming entertainment. With Entain now branching into the venues space, as senior designer I have had the opportunity to introduce and contribute innovative ideas to the global brand.
Jack of All Trades
In addition to creating print and static digital assets for Ladbrokes, we were also responsible for designing Google web banners and venue-specific videos on a daily basis using both Google Web Designer and Adobe After Effects.
Creating the most out of unlicensed imagery.
One of our biggest challenges of working in a sporting industry is having to work with unlicensed player imagery. In order to make the most of these resources, we implemented a strategy of editing the imagery to match our promotional offers whenever possible. By creatively adapting the imagery to align with the messaging and themes of our campaigns, we were able to effectively communicate our message to our target audience while staying within our legal boundaries. Ultimately, this approach allowed us to leverage non-licensed imagery to its fullest potential, achieving our marketing objectives while staying compliant with legal requirements.
